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                    Think about what really matters in life.  It's not who you are, it's who you have become.  It's not what you say, it's what you do.  It's not how you start, it's how you finish.  Be wary of misplaced passions.
                
                    
                          In 2001, Jim Collins wrote the now-famous book GOOD TO GREAT.  He and his team researched hundreds of businesses and came up with a list of characteristics that distinguish great companies from mediocre ones. 
  Interestingly, two companies Collins commended that moved from “good to
                        
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