Contributed by Paul Fritz on Aug 15, 2001
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Communicate how the innovation will meet a genuine felt need of the people. Demonstrate how the change will meet some immediate needs as well as holding promise for long term needs. Distinguish between needs and wants. Some people may want to own a new Pe
HOW TO COMMUNICATE CHANGE
1. Communicate a respect for the people’s traditions, culture, and appreciation for its leaders.
Express your desire to see that the people receive the maximum benefits both in the short range and the long range. Benefits should include not only monetary, but
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