Sermon Illustrations

’The Cell Phone is the New Car’ (as cleverly stated by the Economist). Consider these similarities between the automotive and wireless/handheld industries:

• Model and customization define the owner

• Replacement is frequent

• Choice is massive

• Branding and design are key

• Competition is global

• Anticipation of new models is enormous (Trendwatching.com 12/21/04)

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