Sermon Central
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The 10 Essentials Of A Successful Consumer Direct ...
Contributed by Sermon Central on Jan 16, 2006 (message contributor)
The 10 Essentials of a successful Consumer Direct business:
· Success depends on operating in and integrating all channels.
· Targeted communications and partnerships will be more successful than mass marketing.
· Older consumers can be won through younger family members.
· Brands are power, but one is enough.
· Product brands rule; retail brands must build 1-to-1 relationships
· Bricks-&-mortar retailers are limited by distance. Con-sumer Direct retailers can cherry-pick customers.
· Technology investments are critical to automating the process and enabling the personal touch.
· Consumers should always have the option of reaching a real person.
· Being the consumer’s agent enables the ultimate Learning Relationship.
· Final-mile logistics will make or break business models; get it right, or partner early. (1 to 1 magazine 3/01)
http://garydfoster.com
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