• The 10 Essentials Of A Successful Consumer Direct ...

  Contributed by Sermon Central on Jan 16, 2006 (message contributor)

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The 10 Essentials of a successful Consumer Direct business:

· Success depends on operating in and integrating all channels.

· Targeted communications and partnerships will be more successful than mass marketing.

· Older consumers can be won through younger family members.

· Brands are power, but one is enough.

· Product brands rule; retail brands must build 1-to-1 relationships

· Bricks-&-mortar retailers are limited by distance. Con-sumer Direct retailers can cherry-pick customers.

· Technology investments are critical to automating the process and enabling the personal touch.

· Consumers should always have the option of reaching a real person.

· Being the consumer’s agent enables the ultimate Learning Relationship.

· Final-mile logistics will make or break business models; get it right, or partner early. (1 to 1 magazine 3/01)

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