Contributed by Sermon Central on Apr 11, 2007
based on 3 ratings
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"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your
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Contributed by W F on Sep 16, 2004
based on 17 ratings
| 1,631 views
1) Learn when to Shut Up .
It is commonly known in the world of advertising that the most successful ad campaigns don’t try to change people: they try to reflect how people are already feeling. Advertisers know that consumers won’t respond to an ad unless the ad is a response to them. This is why
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Contributed by Ed Sasnett on Jun 15, 2010
based on 2 ratings
| 1,742 views
BURMA-SHAVE AND THE CHURCH
Dan Betzer told about the old Burma Shave commercials alongside the roadside. Some of you remember how advertisers would use several well-placed slogans on signs to promote their product. Burma Shave was famous for their billboard advertisements. For example, one
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