Sermon Central
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Relentless Repetition Was Once Enough To Drive ...
Contributed by Sermon Central on Apr 15, 2008 (message contributor)
Relentless repetition was once enough to drive your message home. Not anymore! Fact-based statements can be proven or disproven objectively. But the "truth" of a values-based statement hinges on agreed-upon values. Modern advertising overflows with values-based statements, e.g. "Big selection," "High quality," "Low prices," "Easy credit." Even though they may be true in the mind of the advertiser, the public has heard them all before. The left hemispheres of our brains detect and prefer fact-based statements. Today we are hype-immune and hunger for statements of fact. To persuade today's hype-resistant customer, you must learn to make fact-based statements in your ads. (Monday Morning Memo 9/26/05, Foster Network)
Related Sermon Illustrations
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A Natural Example Of This Point Can Be Found By ...
Contributed by David Schaal on May 20, 2004
A natural example of this point can be found by looking at the two seas in the Holy Land. The Sea of Galilee freely receives and gives out water. It has an abundance of life, nurturing many different kinds of fish and plant life. The water from the Sea of Galilee is carried by way of the Jordan ...read more
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Cartoonist Joe Mckeever Has Drawn A Group Of ... PRO
Contributed by Tom Lovorn on Jun 9, 2003
Cartoonist Joe McKeever has drawn a group of tourists looking at the Garden tomb in Jerusalem. It’s an open tomb where the stone door has been rolled away. Their guide says, "The angel moved the stone to reveal an empty tomb ...read more
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In, The Horse Whisperer, Tom Booker, Has A Gift ... PRO
Contributed by Charles Wilkerson on Nov 14, 2003
In, The Horse Whisperer, Tom Booker, has a gift when it comes to what he calls "gentling" horses. In one telling scene, a traumatized horse, frightened by a ringing cell phone, gallops off into the far end of a large pasture. Booker walks into the pasture and sits down, where he waits for what ...read more
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Quest Study Bible Notes This About The Question," ... PRO
Contributed by Michael Mccartney on Apr 24, 2003
Quest Study Bible notes this about the question,” What changed at this pivotal point in history?” The resurrection vindicated Jesus’ claims about himself, that he was the Son of God in the flesh, the fulfillment of God’s dealings with humankind. No longer would people have to follow rules and ...read more
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Have You Ever Seen ‘cops', The Television Show? ... PRO
Contributed by Keith Foskey on Mar 18, 2005
Have you ever seen ‘Cops’, the television show? They run up to someone’s front door, and kick right through it. That is the same way we choose to proceed in life sometimes. Instead of allowing God to open doors for us, we choose to kick the doors down ourselves. But it is a lot harder to put a door ...read more
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