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Boomer Boom- 78 million baby boomers will turn 50 over the next 10 years, increasing the size of the 50+ demo from 89.3 million in ‘06 to 111.3 million in ‘16, a 25% increase. In contrast, the 18-49 demo, while still larger overall, will see a mere 1% increase in size from 135.1 million in ‘06 to 135.9 million in ‘16. Smart companies and marketers will follow the potential for growth in the 50+ crowd. Obviously, kids will continue to be born and the 18-49 demo will not die. It’s just not going to see any expansion in size anytime soon. (AccuTips 6/06)

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