Sermon Central
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New Luxury In Marketing Circles Today The Luxury ...
Contributed by Sermon Central on Jan 27, 2006 (message contributor)
New Luxury In marketing circles today the luxury market is all the rage. And no wonder, affluent consumers have incomes 2.5 times the national average and they spend twice as much on all kinds of consumer goods and services. But, as the luxury market has caught the imagination of marketers and retailers at all price points, confusion has set in. New luxury, as opposed to old luxury which was product centered, is no longer restricted by income levels, personal wealth, or spending budgets. New luxury is an experience everyone wants and believes they deserve. Today, everyone is part of the luxury market. (The Conference Board 5/14/05)
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