Sermon Central
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Trading Down: The Majority Of Affluent American ...
Contributed by Sermon Central on Jan 27, 2006 (message contributor)
Trading Down: The majority of affluent American consumers only occasionally indulge in luxury across most product categories. That means half of the high income shoppers aren’t likely to buy anything but items on the sale rack or the more affordable brands presumably offered for lower-income consumers. Trading down, not up, is the norm among luxury consumers today. (Unity Marketing Online 5/27/05)
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