Sermon Central
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Why Disappointing Holiday Sales? Paco Underhill ...
Contributed by Sermon Central on Jan 13, 2006 (message contributor)
Why Disappointing Holiday Sales? Paco Underhill says, First, we’re part of an aging culture, and people don’t need stuff. If you’re 35 or younger, you’re still acquiring possessions. If you’re between 35-50, you’re buying ser-vices. If you’re over 60, you’re buying experiences. The problem with much of our marketing culture is that Gen-eration X is in the driver’s seat and focusing on them-selves and Generation Y, and not doing a particularly great job of focusing on boomers and seniors. (BWOnline 1/4/01)
http://garydfoster.com
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