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What Price Popularity? Sesame Street asked its Contact Kids readers (ages 8-14) “What makes you popular at school? Here’s how they replied. Being good looking (64%) and having niece clothes (52%) ranked nearly as high as being friendly (61%). Other responses were being funny (49%), being good at sports (48%), being smart ((41%), and having lots of money (27%). (Adweek 7/10/00)

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