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Gen-Y Graduates: The Echo Boom began graduating from College last May and they will change our culture. Experience is everything to them. Traditional media won’t work. The most effective businesses offer them an experience, not just a product. Bookstores are popular gathering places for them, but books are not necessarily what these young people seek. They are looking for a place to gather to exchange ideas, and this place also happens to sell books and serve coffee. And they have money; the average starting salaries for college grads this year is over $33,000 and going up, according to Job-trak.com. They seek trustworthy relationships and will not give anyone blind loyalty. Are you ready for them? (Explorer 6/30/00)

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