Sermon Central
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When Asked, "Which Factor Most Influences Your ...
Contributed by Sermon Central on Jan 9, 2006 (message contributor)
When asked, “Which factor most influences your decision to try a new product?” college students responded as follows:
· 44% Word of mouth (Adweek 6/7/99)
· 22% Advertising
· 22% Price
· 10% Brand name
· 2% Packaging
· 19% of college students shell out over $5,000 in discretionary spending during the school year.
http://www.garydfoster.com
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