• When Asked, "Which Factor Most Influences Your ...

  Contributed by Sermon Central on Jan 9, 2006 (message contributor)

    (rate this sermon illustration)

   | 1,180 views

  Scripture:  None

  Tags:  Evangelism How To

When asked, “Which factor most influences your decision to try a new product?” college students responded as follows:

· 44% Word of mouth (Adweek 6/7/99)

· 22% Advertising

· 22% Price

· 10% Brand name

· 2% Packaging

· 19% of college students shell out over $5,000 in discretionary spending during the school year.

http://www.garydfoster.com