• When Asked, "Which Factor Most Influences Your ...

  Contributed by Sermon Central on Jan 9, 2006 (message contributor)

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When asked, “Which factor most influences your decision to try a new product?” college students responded as follows:

· 44% Word of mouth (Adweek 6/7/99)

· 22% Advertising

· 22% Price

· 10% Brand name

· 2% Packaging

· 19% of college students shell out over $5,000 in discretionary spending during the school year.

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