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Bridging The Church Communication Gap
By Barry Whitlow on Dec 8, 2025
Seventy percent avoid church because our communication no longer connects. Reaching them requires bold change, cultural awareness, and clearer, relevant preaching.
Bridging the Church Communication Gap
Something is fundamentally broken in how we communicate the gospel to our culture. Who is this for? Pastors and church leaders who feel the growing disconnect between the church and the 70 percent who choose not to attend on Sunday. What’s the issue? Our methods no longer match their world; they consume story, video, variety, and relevance while we default to talk-heavy predictability. Where does this disconnect show up? In our services, our structure, our assumptions, and our refusal to adapt. When will things change? Only when we embrace Spirit-led innovation and communicate the right message in the right way. And why press this? Because the gospel isn’t the problem—our communication is.
As a pastor and church leader, I’ve always been sort of a rebel.
I look at things not as they are, but as they could be.
That’s not an easy path, particularly in the church world where, along with the bad economy, safe often is the understated status quo.
A Startling Statistic Pastors Can’t Ignore
One reality in the church world is that 70% of the people living in most American communities now CHOOSE not to get up and go to a church service on Sunday.
I’m pretty sure if Batman heard that amazing statistic, he would shout:
“Holy church frustration!!”
The experts say there are lots of reasons for this stat, but the one that I don’t ever hear is the one that I feel should be at the TOP of the list:
The Growing Church Communication Gap
There is an ever-growing CHURCH COMMUNICATION GAP. The 70% can no longer relate to how most churches in America communicate their message on Sunday.
THEY watch videos (3 billion a day). WE talk to them.
THEY love variety. WE do pretty much the exact same thing every Sunday (greet/music/message/music/dismiss/repeat-repeat-repeat-repeat).
THEY live to be entertained. WE package the most important message on Earth in a mostly verbal communication in a one-person sermon.
THEY learn from "multi"media through the week. WE teach them with lectures and a quick splash of multimedia.
THEY want choices. WE remain the same.
THEY want God to be relevant to THEIR world. WE want them to be relevant to ours.
So what’s it going to take to reach the 70%? Change-change-change, and the RIGHT message communicated in the RIGHT way.
What are you doing in your preaching to make sure the message is clear for today's culture?
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