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Living Without Hope

Mar 17, 2011

There was one TV spot which we leased and in my opinion crossed all barriers being the most thought-provoking. It pictured a man sitting in a room by himself with the camera coming up from behind him slowly. As the picture slowly panned past the man to show his dejected face, this was the voice-over: "A man can live 40 days without food, 3 days without water, and 8 minutes without air, but how long can a man live without hope?"

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