Contributed by Paul Fritz on Aug 15, 2001
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The real problem was failing to first understand the presuppositional perspectives of the people before the outsiders conducted their experiment. Speakers need to understand their audience’s assumptions before they can expect solid receptivity. This invol
UNDERSTANDING COMMUNICATION ASSUMPTIONS
Case Study - To successfully understand the presuppositions of people you must know what values they hold at their sub-conscious level. Several years ago agricultural experts from the U.S. taught men in Transkei, South Africa, how to use modern fertilizer.
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