MATERIALISM BUYS
One highly successful advertiser stated "I am a success because I can convince people that the longing they have in their lives can be fulfilled with the stuff I have for them to buy. I know that they will buy into my item and in turn buy my product only to discover that after a short time this product did not fulfill their inner hole. So then they will try another one of my products to fill this void. This becomes a money making circle for me."