As It Has Become More Politically And Socially ...

As it has become more politically and socially acceptable to be vocal about one’s faith, companies large and small are putting religion in their business practices. Ohio University’s Jan Slater says the faith-based movement is getting bigger all the time, with companies like Coca-Cola to Procter & Gamble holding marketing summits on how to target the faithful. But for smaller companies, faith is central to how they do business. It’s a core value. Most people genuinely feel a Christian business owner will treat them honestly. Interestingly, both the religious and secular community hold Christian business owners to a higher standard. (Columbus Dispatch 7/20/07)