Infolust Consumers Are Lusting After Detailed ...

INFOLUST Consumers are lusting after detailed information on where to get the best of the best, the cheapest of the cheapest, the first of the first, the healthiest of the healthiest, the coolest of the coolest, or on how to become the smartest of the smartest. The driving force behind INFOLUST is the human need for power and empowerment, or at least the illusion thereof. Information is power. So is knowledge. INFOLUST reveals traditional power centers have survived because of an unequal distribution of information, not because of their brilliance or skill or because they did something unique. (Trend Briefing 4/06)