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Generation C (C is for Creative): A new generation of parents is abandoning its obsession with children becoming doctors, lawyers or business executives; they are realizing that creative careers are not necessarily doomed to poverty. Fuelling the trend: (1) The creative urges each consumer undeniably possesses. We’re all artists, but until now we neither had the guts nor the means to go all out. (2) The manufacturers of content-creating tools, who push us to unleash that creativity. Instead of asking consumers to passively consume, the race is on to get us to create, produce, and participate. (Truthwatching.com 10/25/05)

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