Life Caching: With The Experience Economy Still ...

Life Caching: With the experience economy still gaining ground—with consumers more often favoring the intangible over the tangible--collecting, storing and displaying experiences is ready for its big moment. This emerging mega trend is being dubbed Life Caching. The necessary enablers are now all in place: required hardware and software are ubiquitous, there’s ample availability of affordable storage space, blogging mentality is hitting the masses, and some of the major ‘new economy’ brands are getting in on the game, promising mass Life Caching products at mass prices. But there’s much more: understanding consumers’ gradual move towards collecting and storing experiences instead of goods (especially in mature economies) is crucial. Basically, Life Caching is what happens after you’ve figured out how to provide your customers with an experience. So how are you enabling your customers to make the experience last? (Trend Watching.com 7/04)

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