New American Values: Since The Attacks On The ...

New American Values: Since the attacks on the nation Americans say they are more inclined to spend more time at home with loved ones (46%); watch TV with family and friends, as opposed to alone (30%); cook meals at home (25%); and read books (22%). Activities that were found to be less appealing to Americans include: planning vacations (39%); shopping for items you don’t need, but desire (36%); and going to the movies or eating out, (both 22%). Wirthlin Worldwide says consumers are looking to the familiar, such as well-known brands “that reconnect with times of earlier innocence.” The firm also says customer service is very important, as shoppers are more likely to appreciate anything that will make them feel welcome and comfortable. Lastly, for marketers, consumers will be less receptive to ad pitches that are edgy, ironic or “in your face.” (CSA Weekly Retail Recap 11/9/01)

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