Sermon Central
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E-Mail Marketing Tips: Local E-Mail Marketing ...
Contributed by Sermon Central on Jan 16, 2006 (message contributor)
E-mail Marketing Tips: Local E-Mail Marketing indicates 42% of small businesses will use e-mail for some form of marketing by ‘05, with promotional coupons being the most popular method. Because the economics of e-mail -- no paper, printing, postage, or design costs -- make it one of the few affordable marketing mediums for many small outfits. Annual spending by U.S. small businesses on e-mail marketing is expected to exceed $2.2 billion by 2005, according to The Kelsey Group, here’s what the marketing experts advise:
· Send e-mail only to customers who have invited you to do so. The best way to get or keep a customer is to build a 1-on-1 relationship, says John Rizzi, president and CEO of E-Dialog Inc., a direct-marketing company.
· Once you’ve been given permission to e-mail a customer, only send e-mails relevant to the recipient’s interests.
· Respect the customer’s privacy. Don’t share the list of e-mail addresses you have compiled to other mailers.
· Invite your customers to forward your offer to acquaintances.
· You can’t build a 1-on-1 relationship if you don’t respond to each customer in a timely, relevant way.
· In the e-mail, make it clear in the subject line what the offer is and whom it’s from.
· Avoid attachments in your e-mail offer. Many people won’t open them because of fears that they might contain a virus. (BW Online 5/29/01 & BW Small Biz 5/29/01)
http://garydfoster.com
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