Sermon Central
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11 Internet Direct Mail Tips: Robert Bly, Writing ...
Contributed by Sermon Central on Jan 10, 2006 (message contributor)
11 Internet Direct Mail Tips: Robert Bly, writing it the 6/12 issue of DM News notes the following techniques that seem to be successful in e-marketing.
· Use short statements that tease the reader.
· Use incentives, discount, gift, free shipping, etc.
· Free money is a powerful offer.
· With a strong offer, put it in the subject line and the lead of your e-mail.
· Don’t make the offer exclusive to recipient; encourage them to forward it to friends and colleagues.
· People on opt-in e-mail lists typically prefer to respond to Internet appeals via online vs. phone.
· On the e-response form, briefly repeat the headline or offer of the original message to motivate completion.
· Overall short copy seems to work best, but long copy is effective for information products.
· Personalize by including customized information based on the prospect’s previous history with you.
· Ideal frequency to in-house e-mail lists seems to be twice a month.
· Always provide an opt-out or unsubscribe option. (DM News 6/12/00)
http://www.garydfoster.com
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