Sermon Central
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A '97 Yankelovich Monitor Survey Reveals The ...
Contributed by Sermon Central on Jan 6, 2006 (message contributor)
A ’97 Yankelovich Monitor survey reveals the following tips for retailers desiring to attract and retain men shoppers.
· Programs, packaging, and point-of-sale materials that help the buyer use the product more efficiently;
· Grab-and-go shopper services, like call-in orders, drive-thru pick-up or internet shopping;
· Reminder services, not just for gifts, but groceries and personal necessities. (Yankelovich Monitor 12/97)
http://www.garydfoster.com
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