• A '97 Yankelovich Monitor Survey Reveals The ...

  Contributed by Sermon Central on Jan 6, 2006 (message contributor)

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  Tags:  Men And Women

A ’97 Yankelovich Monitor survey reveals the following tips for retailers desiring to attract and retain men shoppers.

· Programs, packaging, and point-of-sale materials that help the buyer use the product more efficiently;

· Grab-and-go shopper services, like call-in orders, drive-thru pick-up or internet shopping;

· Reminder services, not just for gifts, but groceries and personal necessities. (Yankelovich Monitor 12/97)

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