A Genuine Free Spirit
It took just a few hours for budget carrier Spirit Airlines to give
away 13,400 free tickets on 90 flights to 14 cities - every seat for an entire day. The catch? That day is Sept. 11. Like most airlines,
Miramar, Fla.-based Spirit had found few willing to fly on the first
anniversary of the deadliest terrorist attack in US history - before
the giveaway. "Most other airlines have shied away from this
altogether, but Spirit made [it] a positive, not a negative," said Tom Parsons of online
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