ACCEPTING THE GOOD NEWS

A promotion by H. R. Block Inc. in 2001 offered walk-in customers a chance to win a drawing for a million dollars. Glen and Gloria Sims of Sewell, New Jersey, won the drawing, but they refused to believe it when an H. R. Block representative phoned them with the good news.

After several additional contacts by both mail and phone, the Sims still thought it was all just a scam and usually hung up the phone or trashed the special notices. Some weeks later, H. R. Block called one more time to let the Sims know the deadline for accepting the million-dollar prize was nearing and that the story of their refusal to accept the prize would appear on an upcoming NBC "Today Show."

At that point, Mr. Sims decided to investigate further. A few days later he appeared on the "Today Show" to tell America that he and his wife had finally gone to H. R. Block to claim the million-dollar prize. Mr. Sims’ final words were:

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