Pride was deadly in the summer of 1986, when two ships collided in the Black Sea off the coast of Russia. Hundreds of passengers died as they were hurled into the icy waters below. The news became even more horrifying when an investigation revealed the cause of the accident. It wasn’t a technology problem -- or even thick fog. The cause was the worst kind of human pride. Each captain knew the other ship was out there. Either one could’ve steered clear, but neither captain wanted to be the first one to give way. They were too proud to yield first. By the time they came to their senses, it was too late.