HOW PEOPLE FIND A CHURCH
55% of unchurched people and 64% of church switchers find a church through recommendation from friends or family. 49% of unchurched people and 83% of church switchers do so from an in-person visit. 25% of unchurched and 21% of church switchers find or visit a churches website. 9% of unchurched and 19% of church switchers do so via a phone book or other local ad.
(Life Research, Facts & Trends 3-4/08)