PG PROFITS
A Nielsen study finds PG-rated movies with less profanity made more money at U.S. box offices. The study cross-referenced box office figures for 400 films in wide release from the fall of 2005 to the fall of 2007. More parents are choosing PG films with extremely low levels of profanity -- at least 1/3 the average level of most PG films. Family-friendly movies have the broadest audience appeal and are the ones audiences are really flocking to.
(OneNewsNow 3/18/08)