DENY YOURSELF
But for the players on the Super Bowl, they had to sacrifice much last week. The players had to give up being with their family for that week as they prepared for the big game. Some teams actually put all the players in a hotel separate from their families, so there are no distractions and the focus is just on preparing for the game.
But the players were willing to deny themselves and the times they could have with their children, their girl friend, their wives, their friends, in order to attempt to gain something else. And then when the game is over, the players can return and be reunited with their loved ones.