One source says, that denying ourselves “means in every moment of life to say no to self and yes to God.” It is, he continues, “a life lived in the constant hourly awareness of the demands of God and the need of others.”
Dr. Warren Wiersbe, pastor, author and theologian: “To deny self does not mean to deny things. It means to give yourself wholly to Christ…it does not mean to carry burdens or have problems…[it] means to identify with Christ in his rejection, shame, suffering and death.” Or in other words, to follow Jesus is to realise that I can expect the same from life that he received. Society will reject me, shame me, and there is some degree of persecution as I fail to fit in with the world.