Christian Publishers and retailers report increased Bible sales in 2007 fueled by audio editions. Thomas Nelson’s The Word of Promise audio project was the top-selling Bible at Christian retail in Q4 of 2007, while Zondervan’s Inspired by ... The Bible Experience audio edition and derivative products have sold more than 700,000 units since its October 2006 release. Christian retailers report substantial Bible sales increases for the year. Some predict a resurgence of the study Bible driven by several soon-to-release titles, including The Chronological Study Bible (Thomas Nelson), The ESV Study Bible (Crossway) and Zondervan’s re-launch of the NIV Teen Study Bible and the NIV Study Bible.
(Source: Christian e-Tailing, 2/25/08)