89% of U.S. moms use the Internet at least twice a day, and 90% have been using it for more than seven years. 86% say search engines are the most efficient way to find info, claims a Microsoft and ROI Research study. 70% use search engines to gather info before making any online purchase. 57% use them to gather info before making any offline purchase, and 64% do so to find out where to purchase products offline.
SOURCE: Center for Media Research Brief 8/27/07