• Interactive Marketing Spending In The Us Will ...

  Contributed by Sermon Central on Apr 10, 2008 (message contributor)

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  Tags:  Business And Marketplace

Interactive Marketing spending in the US will more than triple over the next five years, reaching $61 billion by 2012, finds a Forrester Research report. The growth in interactive marketing spending represents a 27% compound annual growth rate over the next five years. Interactive marketing, 8% of all ad spending, will grow to 18% of total ad budgets in five years. (Center for Media Research Brief 10/26/07)