First, realize for us, "The Lord’s coming is near". For us, the believer, it is temporary while we wait for the reward. We have such a great reward coming even the streets are described as streets of gold. The kingdom of God where there will be perfect love, perfect peace, where every tear wiped away so there is only joy, it is coming soon.
People waited for hours to ride one ride at Disneyland. The line was long, the sun was hot, and it was muggy and crowded, filled with screaming children so why would anyone endure that misery, for a few seconds fun.