A supermarket in the Midwest could not understand why at a certain time every winter there sales plummeted. They studied their product line and interviewed customers. They did everything possible to uncover the mystery. Finally someone made a remarkable discovery that changed everything.
It seemed that whenever it was really cold outside the manager raised the temperature in the store. When customers came into the store it was too warm for them, and they took off their coats and put them in the shopping carts. This resulted in less room for food and resulted in reduced sales overall. They lowered the temperature, and the sales climbed back to the
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