According to George Pyne (a NASCAR executive in 2004) NASCAR fans come from all regions, income levels, and demographics.
One-third of all adult Americans are NASCAR fans.
40% are women.
And NASCAR is the fastest-growing sport among racial minorities who now make up 20% of its fan-base.
In addition, NASCAR is the only major sport in the U.S. which opens its weekly ceremonies with an invocation. And it’s not just any prayer – it’s almost always a Christian one, invoking the blessings of Jesus on the event and its participants.
In fact, Christian influences are prevalent in this sport - from sponsors to driver testimonies to trackside prayer services. As a privately-owned company which has sanctioned stock-car races since 1948 NASCAR makes no apologies for its connection to Christianity.