It is an old & familiar story, but let me use it again. Yakov Smirnoff, the Russian comedian, wrote a book, "Seeing the USA on Six Rubles a Day." In it he tells about being overwhelmed when he first entered an American supermarket & saw the great variety of products there. He just couldn’t believe it.

He wrote, "As I walked down the aisles, the first thing I noticed was powdered milk. ‘Just add water & you get milk.’

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