Decorate To Celebrate: Consumer purchases of Christmas and seasonal decorations have risen sharply since ‘00, according to a new research report from Unity Marketing, Gifts & Decorative Accents Report, 2003:The Market, The Competitors, The Future Trends. Over 60% percent of consumers bought Christmas or seasonal decorations in ‘02, up from 50% of U.S. households in ‘00. Pam Danziger, Unity Marketing says, “After 9-11 we saw how powerful decorations can be in communicating personal values and feelings. For example, Halloween decorating has shifted from the ghostly and ghoulish to life-affirming harvest-home themes, which also extends the decorating season right through Thanksgiving. Then Christmas and Chanukah decorating begins.” While Christmas accounts for nearly two-thirds of consumer spending, harvest-home and Thanksgiving decorations are the fastest growing categories in seasonal decorations. (Unity Marketing 10/1/03)
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