Christian Shopper Facts:
George Barna’s 2003 Update: Christian Bookstore Shopping reports:
· 14% of all U.S. women are frequent Christian-store shoppers.
· 15% of Boomers (born between ’46 and ’64) are Christian-store frequent shoppers.
· Evangelical’s account for 69% of the most active Christian -store shoppers.
· 54% of people who pray and read the Bible shop Christian stores.
· Southerners account for 32% of Christian store shoppers, Midwesterners 30%, Westerners 25% and Northeasterners 16%. (CBA Marketplace 6/03)