Teen Gifts: A Stored Value Systems Inc. study reveals 93% of American high-schoolers have received at least one gift card in the last year. Of teens that receive a gift card, 59% use it up in the first month, in the first visit. A majority of teens spend up to 10% of their disposable income on gifts and 67% have purchased a gift card as a present. 77% say it is the best choice for a gift. Music and apparel gift cards are their most popular gift card categories. For retailers, not only do gift cards generate revenue, they also generate valuable loyalty with teens. To increase sales of gift cards, retailers should focus on making them look cool and giving teens several designs to choose from. (Youth University, Vol. 34)
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