Word Of Mouth is the biggest purchase influence, from initial awareness right through to actual purchase, according to new DoubleClick report. Companies that track and encourage positive customer recommendations can count on a 20%-30% revenue bounce over companies that ignore customer recommendations claims Ben McConnell, author of Creating Customer Evangelists. NOTE: This is an untapped strategy for Christian product companies and ministries. Call me for 5 Free word of mouth marketing facilitation insights. (1 to 1 9/05)
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