Online Donations to the biggest U.S. charities surged 63% last year from ‘03, finds a new Chronicle of Philanthropy study. The 164 groups surveyed raised a combined $166.2 million online. That is less than 1% of the total raised by most of the charities, but the growth will spur more online fundraising this year, as donors grow more comfortable with e-charity. Some of the rise might have been driven by strong donor reaction to media coverage of the tsunami. Non-profits have been slow to adopt more robust Web sites and other tech tools that could speed fundraising because they fear spending on tech that won’t deliver promised benefits. (USA Today 6/15/05)
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