Fewer Wal-Mart Shoppers: Although Wal-Mart’s sales were up 3% and Target’s up 5.1% during the ‘04 holidays, fewer U.S. households actually shopped there. A Leo J. Shapiro survey finds 54% of households shopped at Wal-Mart (down 2% from ‘03) and 36% at Target (down 7%). Fewer families also shopped Sears and Best Buy. (CBA E-news 2/7/05)
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