Men Outspend Women On Web: While women generally represent the more sought-after gender by mainstream marketers, men are the bigger spenders online. According to new AOL research, men spent up to 15% more during the recent holidays; $326 vs. $284. Outside of the holiday season, men spend an average of $204 monthly on Internet goods and services, while women spend $186. Men who buy online go on the Web to look for deals more often than women — 31 times a month, vs. 22. Women make about 20% fewer online purchases each month. Luxury goods and services represent a key segment for the male shopper, with 42% saying they shopped for such items online vs. 35% of women. However, female shoppers outnumber male shoppers. Shopping.com reported during last holiday season that women comprised more than 52% of its traffic. Both men and women cited online music and video, clothing, and books as their top categories for holiday gift-giving. However, men are more likely to give two categories of products: consumer electronics (38%, compared to 25% of women) and PC software or hardware (37%, vs. 25%). (Small Business Computing 12/22/04)
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