Consumer Trends: Two major trends of paradigm-shifting proportions are changing the face of the entire consumer retail market today. Every consumer business is going to feel the effects. Trend #1: Connecting replaces cocooning as dominant consumer trend. The cocooning and nesting trend that is at an end. The new trend is connecting. It is about consumers emerging like butterflies from their protective cocoons and looking outside to establish connections with the outside world. In short, the connecting trend is anti-materialistic, action oriented and life affirming. Trend #2: Entire consumer market is going experiential. Consumers at every income level, every age range, across the board, favor luxury experiences over home or personal luxuries. (Unity Marketing 10/4/04)
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